@article{oai:kwansei.repo.nii.ac.jp:00020601,
 author = {渡辺, 敏雄 and Watanabe, Toshio},
 issue = {1},
 journal = {商学論究},
 month = {Jul},
 pages = {23--51},
 title = {マクドナルド化の概念 : ジョージ・リッツァの見解を中心に},
 volume = {64},
 year = {2016}
}