@article{oai:kwansei.repo.nii.ac.jp:00020189,
 author = {井上, 哲浩 and Inoue, Akihiro},
 issue = {2},
 journal = {商学論究},
 month = {Dec},
 pages = {39--55},
 title = {マーケティング・マネジメントと価値に関する一考察},
 volume = {51},
 year = {2003}
}