@article{oai:kwansei.repo.nii.ac.jp:00020138,
 author = {井上, 哲浩 and Inoue, Akihiro},
 issue = {1/2},
 journal = {商学論究},
 month = {Dec},
 pages = {279--303},
 title = {インターネット広告の有効性に関する実証研究},
 volume = {50},
 year = {2002}
}