@article{oai:kwansei.repo.nii.ac.jp:00020118, author = {藤沢, 武史 and Fujisawa, Takeshi}, issue = {4}, journal = {商学論究}, month = {Mar}, pages = {117--134}, title = {グローバル・マーケティングの研究課題}, volume = {49}, year = {2002} }