@article{oai:kwansei.repo.nii.ac.jp:00020077,
 author = {井上, 哲浩 and Inoue, Akihiro},
 issue = {3},
 journal = {商学論究},
 month = {Mar},
 pages = {133--156},
 title = {メガ・ブランド・パワー測定尺度の構築},
 volume = {48},
 year = {2001}
}