@article{oai:kwansei.repo.nii.ac.jp:00019573,
 author = {圓丸, 哲麻 and Emmaru, Tetsuma},
 issue = {61},
 journal = {関西学院商学研究},
 month = {Sep},
 pages = {67--99},
 title = {マーケティングにおける、規範概念の位置づけ},
 year = {2009}
}