@article{weko_20118_1,
   author	 = "藤沢,武史",
   title	 = "グローバル・マーケティングの研究課題",
   journal	 = "商学論究",
   year 	 = "2002",
   volume	 = "49",
   number	 = "4",
   pages	 = "117--134",
   month	 = "mar"
}